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Employing a wide array of qualitative research techniques to uncover how to better serve consumer needs.

  • Ethnography
  • Journal studies
  • In depth interviews
  • Mobile research
  • Film-making
  • Focus Groups


Contextualizing the business, cultural and technological landscape to craft winning strategies for new innovations.

  • Trend research
  • Tech scouting
  • Secondary research analysis
  • Analogous industry research


Involving customers in the design process is critical to the success of new products, services and ventures.

  • Usability tests
  • Collaborative journey mapping
  • Collaborative ideation


Expressing visual and tactile design with carefully considered input to best attract consumers.

  • Design probes
  • Design validation studies
  • Mood boards
  • Sketching and collage making