A Smart Home Giant Looks to Redefine the Home

With technology rapdidly redefining what makes a house into a home, one of the largest manufacturers of smart home devices sought to take a step back to better understand how users shape and define their homes.

 
 
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In Depth
Discovery


Whitespace
Insights


In Depth
Discovery


Whitespace
Insights

 

The Challenge

With competition in the smart home arena rapidly intensifying, a major smart home device manufacturer needed a clear path and strategy to differentiate themselves from competitors. With the myriad processes and experiences which occur within the home, understanding how technology can help shape and enable people to live their best lives in the home becomes a fascinating and daunting challenge.

 

The Solution

Over the course of 80+ hours of fieldwork, we went deep into the inner home life of smart home customers to understand the emotional context of their homes and the outward to understand their routines and daily experiences. Utilizing ethnography, co-creation, and more, we developed design principles and an overall brand vision to aid in the development of future smart home products and services.

 
 
 

Some of the global brands our core team has worked with.