Our services transform your business  challenges into innovation opportunities. 

Every stage of the innovation process can seem like, well, a process. That’s why WHOA brings all the essentials – fresh thinking, independence and the ability to pivot at the drop of a hat (your hat) – to help you unlock and take advantage of your business’s potential.


Venture Development


We work with business to transform uncertainties into winning opportunities.  Using high quality research, established innovation methodologies, strategic business frameworks and effective real-world experience, WHOA creates physical, digital, and service ventures poised for long term success.

From entering new markets and creating new business models, to expanding core competencies – our process is designed to take on your thorniest business challenges.


Phase 1


Through tried-and-true methods including ethnography and other discovery techniques, we establish a clear, thorough understanding of what current and future customers value. Then we dive deep into business contexts by mapping industry trends, forces, and planning for alternative futures.

Phase 2


We translate opportunities from ideas and what-if statements into testable business models - including customer segments, value propositions, channel strategies, key partners, operating models, and cost structures.

Phase 3


Utilizing a Minimum Viable Product (MVP) approach, our team of cross-functional designers translates the business strategy into beautiful, functional products and services that deliver real value for customers (and your business).

Phase 4


To ensure that the new ventures we design are as effective as possible, we pilot and test new ventures through the MVP’s we develop, iterating as needed to ensure customer needs are appropriately met, and real value is returned to your business.

Wherever you are in your process, WHOA brings game changing value and results to your business challenges.

In addition to our end-to-end Venture Development process, we also offer a-la carte services in research, strategy, and design. 




Insights built on serious methodology and professional interpretation, rather than under-analyzed data without context.

Innovation begins with empathy.  We employ a range of research techniques to learn more about customers than they know about themselves. Leveraging this research, we deliver a professional interpretation as well as a POV on how to turn insights into high-value results.  Our combination of academic and design research techniques, including ethnography, co-creation, focus groups, diary studies, surveys, and rapid iteration allow us to go way beyond the surface of the customer, uncovering their deepest needs and desires.


Employing a wide array of qualitative research techniques to uncover how to better serve consumer needs.

  • Ethnography
  • Journal studies
  • In depth interviews
  • Mobile research
  • Film-making
  • Focus Groups


Contextualizing the business, cultural and technological landscape to craft winning strategies for new innovations.

  • Trend research
  • Tech scouting
  • Secondary research analysis
  • Analogous industry research


Involving customers in the design process is critical to the success of new products, services and ventures.

  • Usability tests
  • Collaborative journey mapping
  • Collaborative ideation


Expressing visual and tactile design with carefully considered input to best attract consumers.

  • Design probes
  • Design validation studies
  • Mood boards
  • Sketching and collage making



Expect more than spreadsheets, vague summaries, blind action items, data points and PowerPoints.

In addition to understanding customers, we know the needs of Fortune 100 companies as well. That’s why our research insights are coupled with tangible strategies that make sense for your business. WHOA ensures that innovation concepts are embedded within viable business models that can deliver real value for your customer and your business. Building on your research and our own discoveries, WHOA uses proven innovation frameworks to discover growth opportunities for your business.


Identifying gaps in consumer experience to better reveal ideal innovation opportunities.

  • Journey mapping
  • Customer value assessment
  • Personas
  • Ideation


Building business models around the most promising innovation ideas to create tangible value for client and consumer.

  • Value Proposition development
  • Operating model design
  • Pricing
  • Positioning


Employing proven strategy techniques to get full understanding of what steps are needed to succeed in market.

  • SWOT
  • Five forces
  • Go-to market strategies


Closely collaborating with our partners ensure your innovation strategy pays off.

  • Organizational design
  • Product roadmapping
  • Investment planning and return assessments



If having an idea was enough, Einstein wouldn’t have that saying about inspiration versus perspiration.

Our design approach is built around principles of human centered design and iterative development. We rigorously test and continually refine designs from idea through executed product or service. WHOA uses a practical approach to product development grounded in real world experience.


Building functional, beautiful products that address consumer wants and needs

  • Concept creation
  • Color, material, finish (CMF)
  • Production support and vendor Liaison
  • Physical prototypes
  • Design language development


Considering every touchpoint to create a sustainable, successful service.

  • Service model creation
  • Operating model creation
  • Storyboarding
  • Role-playing


Designing for the digital age, crafting compelling experiences and easy consumer journeys.

  • UX design
  • UI design
  • Wireframing
  • Experience Journeys
  • Visual design


Building, iterating and testing everything – from physical products and digital prototypes to MVP versions of new business models.

  • Soft launches
  • Pop-up stores
  • Business value tests
  • Customer value tests