Analogous Research 

A method of discovering learnings about one’s own business challenge through seeking out similar contexts or problems.

  • Getting outside of one’s own problem space can often spark new insights and innovations

  • Many innovations are a result of bringing together ideas from disparate industries

  • Similar to case studies, we can learn from prior successes and failures in similar domains

Example:   To learn more about how automation in the mobility space might take shape, we spoke to farmers about their experience with automated farming equipment.

Example:

To learn more about how automation in the mobility space might take shape, we spoke to farmers about their experience with automated farming equipment.

 
 
 

Contextual Analysis

A method for understanding the current social, cultural, economic, political, demographic, business, legal, and/or environmental context of a particular problem area utilizing secondary data including industry reports, academic literature, news clippings, and statistics.

  • To map out the forces impacting a particular industry or problem area

  • To map out key drivers of customer tastes

  • To make sure that a particular solution fits the current and/or future context

Example:   To discover new business model opportunities for a leading chip maker, we analyzed the forces impacting the future of the business.

Example:

To discover new business model opportunities for a leading chip maker, we analyzed the forces impacting the future of the business.

 
 
 

Stakeholder Interviews

A method for aligning the project, assuring perspectives are heard, and quickly downloading current knowledge and thinking about a problem area.

  • To reduce the chances of duplicating what is already known or what has been tried

  • To make sure that stakeholders’ questions are properly addressed in fieldwork

  • To gain a full understanding of the status quo

  • To create alignment around a project

  • To understand capabilities and resources of a company in depth (e.g. VRIN resources)

Example:   To rethink thermal printers, we interviewed local company stakeholders in four different countries to learn more about the local markets.

Example:

To rethink thermal printers, we interviewed local company stakeholders in four different countries to learn more about the local markets.