You can find us in DTLA, IRL.


But we’ll meet you anywhere.
Shanghai or São Paulo, Paris or Penang. We’re flexible.

Wherever you are, and whatever the innovation challenge, WHOA can make a difference in your business.


Let's Talk.

304 South Broadway
Los Angeles CA, 90013

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Who. What. WHOA.


Ross Mitchell


With experience on both the agency and client side, Ross has led International Research and Innovation for both Ford and AT&T – on topics ranging from autonomous vehicles to new mobility ventures, and omni-channel retail transformation. In addition he has developed projects for clients including Samsung, LG, Mitsubishi, and Allergan across five continents.

Ross holds a PhD in Science and Technology Studies from RPI and an MBA from the University of North Carolina at Chapel Hill. As a graduate of Stanford’s Innovation and Entrepreneurship program along with the University of Georgia’s Marketing Research program, Ross' educational background incorporates a mix of social science research and business strategy.

Greg Vanderpol


An award winning designer, Greg has driven human centered innovation programs across categories including consumer electronics, pharmaceutical, industrial, appliances, and lifestyle products. In addition to his experience as a designer and project manager, Greg has led co-creational studies and design validations in North America, Asia, and the Middle East.

Greg's design experience varies from high volume consumer electronics to food and resource distribution services, treatments for chronic conditions, factory and logistics optimization, and smart home integration. Greg holds a number of domestic and international patents as well as design accolades including the Red Dot, and Spark awards.

Eric Pinckert


Eric is a leader in organizational strategy. Across his career, Eric has worked with big and small organizations alike to put their respective best feet forward through strategy, innovation and branding.

Eric has served in a variety of client and agency-side executive positions, including Head of Corporate Affairs and Head of Strategic Marketing for LRN Corporation and Senior Vice President at global branding and interactive media consultancy Siegel + Gale. Eric is an honors graduate of Harvard Law School, holds Bachelor's and Master's degrees from Stanford University where he was elected to Phi Beta Kappa.

Jon Hutson


Jon is a pioneer in understanding how culture impacts innovation and strategic decision making. By utilizing cultural insights, Jon believes companies will be better able to unite behind a company-wide shared purpose.

Jon has previously held senior strategic and business development roles within Wolfgang Puck, Siegel + Gale, Imagination and Caribiner International, where his clients have included BMW, BEA Systems, Ford, The Coca-Cola Company, Holiday Inn Worldwide, Jiffy Lube, Lexus, Motorola, Philips Electronics and other global organizations.