You can find us in DTLA, IRL.


But we’ll meet you anywhere.
Shanghai or São Paulo, Paris or Penang. We’re flexible.

Wherever you are, and whatever the innovation challenge, WHOA can make a difference in your business.


Let's Talk.

304 South Broadway
Los Angeles CA, 90013

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Who. What. WHOA.

Our Leadership


Ross Mitchell


With experience on both the agency and client side, Ross has led International Research and Innovation for both Ford and AT&T – on topics ranging from autonomous vehicles to new mobility ventures, and omni-channel retail transformation. In addition he has developed projects for clients including Samsung, LG, Mitsubishi, and Allergan across five continents.

Ross holds a PhD in Science and Technology Studies from RPI and an MBA from the University of North Carolina at Chapel Hill. As a graduate of Stanford’s Innovation and Entrepreneurship program along with the University of Georgia’s Marketing Research program, Ross' educational background incorporates a mix of social science research and business strategy.

Greg Vanderpol


An award winning designer, Greg has driven human centered innovation programs across categories including consumer electronics, pharmaceutical, industrial, appliances, and lifestyle products. In addition to his experience as a designer and project manager, Greg has led co-creational studies and design validations in North America, Asia, and the Middle East.

Greg's design experience varies from high volume consumer electronics to food and resource distribution services, treatments for chronic conditions, factory and logistics optimization, and smart home integration. Greg holds a number of domestic and international patents as well as design accolades including the Red Dot, and Spark awards.